“It was great to work with a large group of student leaders to help prepare them for their next steps. The students asked a lot of really great questions. The workshop was filled with practical information that students are able to immediately apply to their financial habits. Some students were ready to go home and pull their credit report right away”— Ian D., Credit Union Employee

Financial Education in College

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Published: Sep 30, 2019

Financial 4.0 at Oakland University Returns with Digital and Hands-On Financial Education

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OU Credit Union is excited for Financial 4.0 to return to campus at Oakland University this fall!


The Financial 4.0 program creates a combined digital and in-person financial education experience tailored to college students at OU. Although the program is largely designed with college students in mind, anyone looking for tools to better understand personal finance will find helpful resources within Financial 4.0’s free workshops and digital platforms.


On the digital front, the Financial 4.0 for OU mobile app features weekly financial tips, articles, infographics, and videos on a variety of relevant and frequently-updated financial topics. The app also offers a quiz section where users can test their knowledge and occasionally win prizes. Several free financial tools are offered as well, including a budget tracker, financial calculators, and the ability to submit questions for unbiased answers from financial experts. If you prefer a web version, you can find it at ou.financial40.org


Financial 4.0 also supports hands-on education each semester through a series of workshops on campus in the residence halls. Students can register to attend programs on budgeting, credit, identity theft, student loans, career planning, and investing, here: ou.financial40.org/financial40/events.


“The Credit Union and our Financial Education team are passionate about providing tools and resources in our community that empower people to achieve their financial goals,” said Ian, a Financial Educator. “College is a pivotal time for students to learn the financial skills they need to be successful as they pursue their careers and build their futures. The Financial 4.0 program allows students to practice and build on these skills in a low-pressure environment through a combination of online and in-person education.”


In 2018, OU Credit Union Financial Educators provided 798 in-person presentations in Michigan with 20,921 attendees and received state-level awards for adult and youth financial education from the Michigan Credit Union League. Additionally, the Financial Education team received national recognition by the National Youth Involvement Board for having the second highest number of individuals reached and number of presentations given by a team nationwide in 2018-2019 for credit unions with over $1 billion in assets. The Credit Union looks forward to continuing to expand its financial education outreach during the 2019-2020 academic year.